Strategy Development

In the highly competitive arena of professional services, a clear strategy and value proposition that differentiates you from your competitors will help you attract and retain clients, and the seasoned professionals who serve them.

CASE STUDY. Aprille LLC is a Midwest accounting firm. As a result of industry consolidation and a highly competitive market for professionals, the company was encountering problems in recruiting the people it needed to continue its 25 years of successful growth. Working with Metrus Group consultants, the firm refined its strategy and developed a balanced scorecard to track performance. The leadership was consistent in review of the metrics, and taking action when gaps were noted. Metrus also worked with the company over a several years to develop and refine an instrument to measure employee perceptions and productivity--one of the scorecard metrics. The company has been extremely success, with rapidly increasing net billings. More importantly, for the firm’s long-term success, recruiting of key talent positions has improved and turnover has been reduced.