ICS 360:

In some cases, a more in-depth look at a function is warranted. In that Metrus can provide a customized, comprehensive view of the function — from funders, influencers, end users and function employees. This includes a more extensive survey focus groups and individual interviews with key funders and influencers.

The result of this process is a more detailed look at the function. Metrus provides a detailed report, including tables like the example below, showing perceived service level, importance, and awareness of various services. This enables function leaders to distinguish between concerns that stem from poor service and those that stem from lack of awareness or understanding of offers. In addition, the interviews often serve to raise awareness of specific function capabilities.