Managing Cash, Generating Revenues and Profits in Tough Times:

Avoiding the Liquidity Trap

Liquidity is the name of the game in economic downturns: Declining revenue and an excessive cost structure squeeze cash and profitability. The knee-jerk solution is to wield the cost-cutting ax across the organization. Too often, this approach is not strategic and fails to leverage the skills of the organization. The trap can be deadly. Downsizing your way to liquidity rather than keeping a balanced focus on revenue, profits and costs can impair an organization's competitiveness and its chances for growth and success over the long haul.

Metrus Group's Solution

Metrus Group's Profit Improvement Process (PIP) is more crucial today than ever before. PIP is an integrated approach designed to help companies manage revenue growth, cash and costs to ensure a strong platform for current investment and return, and for future growth.

To be effective, any effort to improve revenue production, cash flow and profitability must be strategically directed, quick, measurable and touch every employee. Our approach offers a unique combination of practical analysis and "hands-on" business education -- an in-depth business workout -- that improves decision-making and provides the required business discipline and skills. Employees develop a sense of Ownership Thinking through education, measurement and an on-going series of "mini games" that keep everyone engaged and focused on managing cash and containing costs.

You'll get measurable financial results within 90 days.

the profit improvement process

You will also get:

  • A tough-minded gap analysis of your financials, including an assessment of your position relative to key trends and other players in the industry
  • A clear, unvarnished picture of the dozen or so critical drivers of your business' strategic success
  • A critical set of agreed-upon performance metrics for generating revenue quickly within the current strategy
  • A simple, proven process to develop Ownership Thinking that ensures company-wide commitment to strategy implementation and to the actions that produce bottom-line results
  • A creative new way we call "mini games" to involve employees in generating additional cash in as little as 90 days
The Profit Improvement Process (PIP) includes these elements:
Pre-work for the Business Workout
  • Reviewing the organization's or business unit's financials, including key financial trends and competitor comparisons
  • Selecting participants for the business workout
  • Distributing a questionnaire to participants aimed at probing gaps between goals and "as is" performance, improvement objectives, and the metrics for business success
Leadership Workout Actions

This two to three-day business review and action-planning session focuses on:

  • Reviewing key strategic assumptions, performance improvement opportunities, ways to strengthen the business model and requirements for organizational change
  • Examining the financial analysis to identify areas of greatest potential savings
  • Developing a strategic model linking key performance drivers to strategic objectives and desired outcomes
  • Identifying and agreeing on the key strategic metrics for predicting and tracking performance
  • Providing financial acumen training tailored to your business operation
  • Establishing an ongoing "huddling" process to keep everyone focused on the critical performance metrics, and to review and compare actual performance to the plan and forecasted results
  • Developing Ownership Thinking through an exciting new "mini game" format that keeps everyone focused and engaged -- and is repeatable throughout the organization to generate cash and create a new envisioned mindset
  • Implementing a proven process for financial analysis and performance measurement for rapidly yielding improved financial results
Follow-on Support
  • On-site coaching and consulting support to ensure results against key performance metrics
  • Phone support and coaching for teams implementing performance improvement plans
  • Ninety-day audit of Performance Improvement Process and bottom-line financial improvements
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